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Zander Slavitz
The Expressive Bike Fender
Udesi8n
A Problem in Society
Decision to commute via bicycle
Belief that commuting via bicycle will improve health and save money
Association with riding a bicycle and dirtying one's clothes
Belief about a bike fender's coolness
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I believe that society commutes less than they could commute because a bike fender is not cool
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Lack of bike fender significantly increases likelihood that clothes get dirty
Hypothesis
If a bike fender becomes a desired component of a bike, people will not associate dirty clothes with commuting via bicycle, significantly increasing statistics of commuting via bicycle over car
Competition
Bar Fly DRT
Raleigh
Musguard
SKS S-Board
SKS S-Blade
Rufus Slim
Concept Development
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Bike fender enables rider to express himself similar like the clothes he wears
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Bike fender forms must have minimal side profile
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Built from modular components to maximize personalization
Product Goals
Iteration #1
Modular components with embedded magnets to allow users to attach custom components
Iteration #2
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